TRAVELING STORYTELLERS APR 20 2018: Stories Matter Season II Episode I: Horizon Records

Written and Produced by Audrey Gore

“There’s nothing as Glamorous to me as a record store.” – Paul McCartney

With easy access to free online music, you may have wondered why someone would pay $20 for a second-hand copy of an old vinyl that can only be played on a costly, involved turntable. We can all agree that digital format music is more convenient. However, an ever-growing population would argue if you really want to hear the music, you’ll play it on a record.

This brings us to the first episode in our second season of Stories Matter, featuring Horizon Records. Go ahead, put your records on, tell us your favorite songs and enjoy!

Meet Gene Berger, owner of Horizon Records—a local record store located off Stone Avenue in downtown Greenville, SC. Gene has been running the store for an impressive 43 years and still going strong. This is a story for the books (and no, it’s not off the record).

“One of the great things and the most important things about running a long-history record store, is building relationships—or even a young store trying to get going is building relationships with artists.” – Gene Berger

Gene worked diligently to make his dreams a reality. In the beginning, he spent a lot of time scouting obscure jazz records and a few rock and roll records he knew would attract collectors. Despite the tech shift and economic difficulties, Gene continued to work and move forward with his passion for music. During this time, Gene joined efforts with the team that started National Record Store Day—a day that generated new buzz and put record stores, like Horizon Records, back on the map.

Appreciative for the local support Horizon Records has received, Gene focuses on growing relationships with local artists and building a community within his store. Horizon Records will uniquely consign any musician or band that leaves their tracks at the store. Not only does he promote others by selling their music, Gene also hosts artists and bands in an intimate setting allowing the audience to enjoy the music up close and personal.

With a passion for music, Gene hopes all generations, both old and new, will continue to embrace and experience this rediscovered way of listening to music and story each record tells.

What brings back this trend? While one would say it’s nostalgia, consumers that weren’t raised with these analog technologies are now the same consumers that are driving the resurgence of records.

The music is real, it’s tactile, it’s what artists want you to experience and no, it’s not digital perfection. There’s a sense of magic when you hear the sound of static as the needle hits the vinyl and discovering the story that unfolds with each turn of the record.

This story is all about experience–something that has been lost as we’ve grown more accustomed to the convenience of our modern day lives. However, it can be found again in the simplicity of a vinyl record. We invite you to visit Horizon Records tomorrow Saturday, April 21st and experience National Record Store Day first-hand. Who knows, maybe you’ll even discover a record or two!



  • Marantz TT1060 semi-automatic turntable
    Here’s a nice entry level table that will severely outperform any newer table even close to it’s price point. The Marantz TT1060 is a semi-automatic table which means the tonearm will return to rest at the end of play. […]
  • Technics TT SL 1800 turntable
    Technics SL-1800 full manual direct drive turntable, circa 1977. This table is a heavy beast with a very strong motor. A new stylus has been installed on the Stanton cartridge and sounds fantastic. All tonearm features have been set correctly and the stylus tracks at a recommended 3 grams […]
  • Realistic Lab 430 Direct Drive Turntable
    Very nice inexpensive table with the benefit of direct drive (no belts to change) and auto return. The table has been thoroughly gone through and all features work as they should. A new elliptical stylus has been mounted on the Shure cartridge and balanced correctly. […]
  • Sonamp 260 from SONANCE
    Soooo nice! This super nice, modestly priced 100 watt per channel power amp has been all checked out and works great. It’s cost effective way to run lots of power! […]
  • Technics SL-210 full manual turntable
    The table has been thoroughly inspected and gone through with all features working correctly. This is a full manual table, simply turn the table on and move the stylus to the record surface, no auto features to adjust or be concerned with. The new stylus sounds great, is readily available and super affordable. A nice survivor from 1978! […]
    A new stylus has been installed on the vintage AT cartridge and all features of the table work perfectly! […]
  • EPI A110 SPEAKERS: 2-way, classic bookshelf charmers! Sound great, woofers rebuilt like new!
    2-way, classic bookshelf charmers! Sound great, woofers rebuilt like new. Circa 1980’s Epicure Productions vintage feature 8”woofers. Critically acclaimed in their day and still sound good, audiophile delivery without the high dollar price. Full-on ready, great sound, woofers rebuilt like new! […]
    So fresh and so clean! This deck is in great shape and sounds like a champ. Bust out those old bootlegs and mixed tapes. […]
    Unit is in really nice physical condition. Recently gone through, tested and checked, all functions have been tested and work great! ready to rock with a pre-amp! […]
  • ADVENT LAUREATE Mini Tower Speakers
    amazing sound, brilliant natural refined listening experience. woofers on both speakers just completely rebuilt better than new! The Advents, both large and small, sounded pretty good and gave excellent value for the money. The company was one of a long string of companies that descended from the original Acoustic Research (AR). Advents eventually lost their enormous popularity and nearly faded away. International Jensen, a company based in the Chicago suburbs, rescued Advent and resurrected it. The Advent model we tested deserves a Ph.D. Advent appropriately names it the Laureate. The Laureate overwhelmed my skepticism that a modestly priced floor-standing loudspeaker could deliver good sound […]
    Excellent working and sounding Sansui SR-525 full manual direct drive turntable. A new stylus has been installed, and the cartridge has been properly aligned in the headshell according to Sansui specifications. This is a very heavy table with great Sansui build quality. […]
    A classic “hoss” circa 1983/84. 100 watts per channel! Has phono input. […]
  • Fisher REC 727 AV Receiver
    This Fisher A/V receiver has phono input, remote and 200 watts! Fire it up bro! […]
  • Marantz REC SR 225
    This super vintage budget receiver is the perfect starter unit for someone wanting to explore the world of hi fidelity sounds. It’s been all checked out and has a clean bill of health; and with phono input so it’s good to go with any classic turntable. […]
  • Sansui SPEAKERS SP 2000
    These Sansui SP-2000 speakers from the 70s are some awesome vintage rockers! These big boys have a four way/six driver configuration plus a bass port. They have been tested and sound great. […]
  • BOZAK CS4000 mod speakers, omg!! these big-boys ROCK!
    8 tweeters, 1 midrange and 2 woofers per. all original, very clean. extremely rare and VERY AMAZING sound! […]
    The essentially crossoverless design gives the 901 an unmistakable coherence, the model’s greatest strength. Its incredibly wide dispersion comes in a close second. The Bose 901s sound great anywhere in the room, After extensive listening, the Bose 901s strike me as being damn good. They have some limitations, but don’t all $1,400 speakers? For that matter, what $10,000 speakers are perfect? They are so smooth and musical. […]
  • Polk Audio T15 Bookshelf Speakers, 2 way plus bass port
    You can enlarge your sound while shrinking the speakers with a reliable bookshelf system. The Polk Audio T15 speakers can blend into the background while delivering impressive tone quality. It can be a superior system that offers balanced drivers and tweeters for a wide response with low distortion. […]